Emily the Strange

 Emily the Strange

     Emily the Strange (sometimes written as Emily Strange) is a fictional counterculture character by Rob Reger and his company Cosmic Debris Etc. Inc.

     She first appeared on a sticker distributed at concerts, record stores and skate shops to promote Cosmic Debris, the clothing line founded by artist and skateboarder Rob Reger, racecar driver Matt Reed and Nathan Carrico, who designed Emily in 1991 for Santa Cruz Skateboards in Santa Cruz, California.

     The Emily the Strange franchise has a considerable merchandising catalog, including clothing, stationery, stickers and fashion accessories. All of the products feature Emily's distinctive appearance and frequently feature one of her famous sayings like; "Get Lost," "Be All You Can't Be," and "Wish You Weren't Here".

Co-branding alliances and partnership partnerships have included Jones Soda, Gibson Guitars and Manic Panic (hair coloring, nail polishes and colorful extensions).